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Motorola has to rethink its ways
August 28, 2007
”The moment you think that things are really going great, then it is high time for change”. The words are adapted from Motorola boss Ed Zanders. If only he and Motorola had lived by this wise idea, perhaps it did not have to be a mobile manufacturer in crisis. It should have had that change years ago.
Linus Brohult
The manufacturer Motorola has plunged from 22 to 14.5 percent of the world market in only a year, shows fresh sales statistics from last week. It is not even surprising. The American mobile giant is stuck in its own designer trap - too many new models with just a slightly modified cover - but with the same ever ageing menus and features. I recently tried a new Motorola which in principle was identical with a three year old model.
Motorola simply has to start thinking in new terms. If it is to turn the trend, I am convinced that the company will have to target two areas: a new menu system (the old one is out of date) and more frontline features. Motorola is losing because its competition simply has better features in more user friendly menus. I am extremely keen on trying out Motorola's new and quite unknown phone Z8, equipped with Symbian's smart operating system. That kind of phones could - equipped with a good camera and good software - become the turning point, before Motorola's days as a mobile phone manufacturer is over.
Linus Brohult
By:
Jonas Kämpe
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[October 03, 2007]
The Finnish mobile giant Nokia has announced its acquisition of American Navteq, one of the two large makers of navigational software and services.
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Bang & Olufsen och Samsung tries again
Video: Serenata
[October 03, 2007]
With a phone totally focused on music, Bang & Olufsen and Samsung makes a second attempt to attract buyers who do not hesitate to spend a lot of money on a cell phone.
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[September 26, 2007]
The new F210 is a polished music mobile in compact format and the F330 is a 3G mobile with an amplifier from Bang & Olufsen. In addition, Samsung has made it easier to blog using the phone.
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[September 21, 2007]
Sony Ericsson's smartphones are equipped with Symbian and the Uiq user interface, but now when Uiq is available for phones without touch screens and in a leaner format it is Motorola who is first out to try.
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[September 18, 2007]
Car drivers aged 16 to 18 years will not be allowed to use mobile phones while driving. That is the content of a new law signed by California's governor Arnold Schwarzenegger.
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[September 14, 2007]
Sony Ericsson, Nokia and Samsung have together with memory card manufacturers started a co-operation to bring forth a common standard for memory cards.
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[September 14, 2007]
It is rumoured that the mobile operator 3 might come to sell its Italian business and perhaps also the British unit.
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[September 10, 2007]
Rumours about an upcoming gaming mobile from Sony Ericsson has circulated the net for quite some time now. Now there are more and more sources saying that the manufacturer will release a gaming mobile.
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[September 05, 2007]
Within short, E-ten's latest model X800 will be available in store. It has both turbo 3G, GPS and a high resolution screen, a combination that might be a competitive alternative to Nokia's and Sony Ericsson's top models.
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[September 03, 2007]
When Sony Ericsson now markets its new 5-megapixel mobile it is done by using images said to have been taken with the K850, but when reading the image information hidden in the image file it turns out to be a scam - one image is taken with a Sanyo camera, and for the rest of the images, the camera information has been removed.
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[August 29, 2007]
The new service Ovi, meaning door in Finnish, is Nokia's collection of services for music and gaming as well as other services. N-gage is now launched as a service to Nokia's N-series mobiles, and at the same time, Nokia is starting up a music store, challenging Apple and others.
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[September 27, 2007]
I450 is the top model among Samsung's three new music mobile. It uses the Symbian operating system with Series 60 on top. In addition, the phone has turbo 3G and a slidable speaker.
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[September 25, 2007]
A standardising forum, where the five largest mobile manufacturers, Nokia, Samsung, Motorola, Sony Ericsson and LG are members, has decided on using a standard connection plug for mobile phones. The plug will be a micro-USB plug, and it should be used for charging and headsets, as well as for connecting to computers.
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[September 24, 2007]
Touch screens are it these days, and in that class, Samsung is not alone. Yet the Armani phone differs from its competition when it comes to format and input.
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[September 20, 2007]
Sony Ericsson now comments on the rumours that the company is planning a Microsoft mobile. The company confirms that it is having a dialogue about future business possibilities but ”cannot say anything about the details”.
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[September 18, 2007]
Samsung's coming smartphone F700 will be on the European markets in November. In addition to the prize-winning touch screen user interface Croix, the phone has a complete qwerty keyboard. The operating system is Windows Mobile.
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[September 14, 2007]
A group consisting of deaf, hearing-impaired as well as deaf and blind mobile users has evaluated a number of 3G phones on their suitability for video calls. The results show that there are many things the manufacturers could do to satisfy these groups better.
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[September 11, 2007]
Nokia's mobile navigation application has been extended with new functions and the program to download map material has been sped up
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[September 06, 2007]
Apple's latest Ipod positions itself somewhere between a regular Ipod and an Iphone. It is possible to surf using a wireless network, but there is no telephony functionality.
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[September 04, 2007]
Miles Flint resigns from the post as Sony Ericsson's CEO. He is replaced by Hideki Komiyama, the present chariman of the board at Sony Electronics US.
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[August 30, 2007]
”2.8 inches” perhaps does not say that much, but in reality the screen in Nokia's new N95 8GB is almost oddly large. We have tried it.
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[August 28, 2007]
”The moment you think that things are really going great, then it is high time for change”. The words are adapted from Motorola boss Ed Zanders. If only he and Motorola had lived by this wise idea, perhaps it did not have to be a mobile manufacturer in crisis. It should have had that change years ago.
Read the story
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About the editor
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Consultant in business strategy and ITC. Covers internet and mobile media as writer and editor.
Jonas Kämpe
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